Privacy policy

This Privacy Policy explains what information you share with CarMatchLane when you request to be matched with a local used-car dealer, how we use it, and the steps we take to protect your privacy.

In plain English

CarMatchLane is free and only helps connect you with local used-car dealers, and we explain what contact and matching details we collect and how we protect them in this Privacy Policy.

Who we are and what this page covers

CarMatchLane is a free service that helps you understand how to buy a used car and connects you with local used-car dealers.

We are not a dealership, auto lender, or financial advisor. We do not sell cars and we do not approve loans. This policy covers how we handle information you provide to request dealer matching.

For dealer-specific privacy practices (after you’re connected), you should review the dealer’s own privacy notice. Dealers control how they handle information they collect from you.

Information we collect

When you use CarMatchLane to request being matched with a local used-car dealer, we may collect information you provide directly, such as:

• Contact details (for example, your name, phone number, and/or email)

• The information you tell us about what you want (for example, your preferred vehicle type, budget range, location, and any timing needs)

• General demographic details you choose to share, if you provide them in our matching forms

We do not ask you to provide sensitive identification numbers or financial account details. We do not collect SSNs, ITINs, driver’s license numbers, bank account numbers, credit-card numbers, or credit reports through our forms.

How we use your information

We use the information you provide to help match you with suitable local used-car dealers and to improve our service.

Common uses include:

1) Connecting you with dealers based on the vehicle and buying details you share

2) Communicating with you about the matching request and next steps

3) Answering questions you send us (for example, through the contact form)

4) Operating, maintaining, and securing our platform, including fraud prevention and quality checks

We do not use your information to guarantee loan approval or to promise specific pricing. Any financing terms are decided by the lender and depend on the vehicle and buyer profile.

When we share your information (dealer connection and service providers)

CarMatchLane may share the information needed to connect you with local used-car dealers that participate in our matching service.

We share only what is reasonably necessary for the dealer to respond to your request (for example, your preferred vehicle needs and your contact information). We do not sell your personal information.

We may also share information with trusted service providers who help us operate our website and services (such as hosting or communications). These providers are expected to protect the information and use it only for the service we request.

Once you contact or are contacted by a dealer, the dealer’s own practices apply. For general legal context, please also review our Terms and Disclaimer.

Cookies, analytics, and website data

Like many websites, CarMatchLane may use cookies or similar technologies to help the site work properly, remember preferences, and understand how users interact with the service.

We may use analytics tools to measure site performance and improve the matching experience. These tools typically collect information such as pages viewed, approximate location information derived from IP address, and device/browser characteristics.

You can often control cookie settings through your browser. If you turn off cookies, some parts of the experience may not work as intended.

Data security and your choices

We use reasonable administrative, technical, and physical safeguards designed to protect the information you share with us. No method of transmission or storage is 100% secure, but we work to reduce the risk of unauthorized access.

You may be able to make choices about your communications—for example, by following opt-out instructions in emails or by contacting us.

If you want to ask questions about your information, or request updates related to your matching request, you can reach us through contact.

Retention of information

We keep the information we collect only as long as it is necessary for the purposes described in this policy, such as completing your dealer matching request, responding to inquiries, maintaining service records, and meeting legal and regulatory requirements.

If you request deletion where permitted by law, we will take reasonable steps to do so. Some information may need to be retained for compliance, security, or recordkeeping obligations.

Your rights and how to exercise them

Depending on where you live, you may have rights related to your personal information, such as access, correction, deletion, or limits on certain processing.

To request help, contact us using contact. We may need to verify your identity so we can process your request safely.

We do our best to respond within a reasonable timeframe and in accordance with applicable state and federal laws.

Children’s privacy

CarMatchLane is intended for adults who are looking to buy a used car. We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, please contact us using contact, and we will take appropriate steps.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

When we make updates, we will post the revised policy on this page. The “effective date” (if shown on the page) indicates when changes take effect.

Common questions

Do you ask for my SSN, ITIN, driver’s license, or credit report?

No. We do not collect SSNs, ITINs, driver’s license numbers, credit reports, or bank/credit-card/account numbers through our matching forms. If a form or screen asks for sensitive information, do not submit it and contact us via /contact/.

Is CarMatchLane a lender or do you approve financing?

No. CarMatchLane is not a dealership or lender. We help you find and get connected with local used-car dealers. Loan approval and rates depend on the lender, the vehicle, and your situation.

What information do you share with a dealer?

Typically, we share the information needed for the dealer to respond to your request—such as your contact details and the vehicle/buying details you provided. Dealers handle any additional information they collect under their own privacy practices.

Will you guarantee a specific loan rate or approval?

No. We cannot guarantee loan approval or specific APRs. Even if you have bad credit, no credit, or an ITIN, approval and pricing depend on the lender and the car.

Can I opt out of messages from CarMatchLane?

Yes, you can often opt out of marketing communications using the instructions included in messages. You can also reach us at /contact/ for help with communication preferences.

How long do you keep my information?

We keep information only as long as needed to complete matching, operate the service, respond to requests, and meet legal requirements. If you request deletion where allowed, we will handle it subject to applicable rules.